How rainy weather and social influence shape consumers’ online evaluation behavior: mediating effects of negative mood and conformity tendency

Current Psychology 2026

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Authors: Y. Yang, Shuchen Qiao, Rob Law, Zili Zhang

DOI: 10.1007/s12144-025-08901-w

Cited by: 2

References: 57

Fields of Study & Subjects

Behavioral Health and Interventions Digital Marketing and Social Media Consumer Retail Behavior Studies

References 57