Brand personality determines values-the integrated perspective of the brand value creation process

Current Psychology 2026

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Authors: Yen-Po Fang, Chih-Hsing Liu

DOI: 10.1007/s12144-026-09044-2

Cited by: 1

References: 80

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation Customer Service Quality and Loyalty

References 80