Knowledge mapping of live-streaming marketing research based on the perspectives of "people-product-scenario": a visual analysis using VOSviewer and CiteSpace

Current Psychology 2026

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Authors: Xiaoli Tang, Xiaolin Li, Zefeng Hao

DOI: 10.1007/s12144-026-09057-x

Cited by: 0

References: 51

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

References 51