Strategic channel integration in live stream commerce: balancing display, non-display, and hybrid models

Operational Research 2026

View at publisher

Authors: Chunxu Zhu, Shuxia Yang, Songrui Li

DOI: 10.1007/s12351-026-01042-3

Cited by: 1

References: 66

Fields of Study & Subjects

Multimedia Communication and Technology Cloud Computing and Remote Desktop Technologies Augmented Reality Applications

References 66