Choose AR or live streaming? The influence of online product presentation on consumers’ product uncertainty

Electronic Markets 2026

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Authors: Chunhua Sun, Hong Meng, Ziqin Gan, Yezheng Liu

DOI: 10.1007/s12525-026-00871-6

Cited by: 1

References: 88

Fields of Study & Subjects

Augmented Reality Applications Virtual Reality Applications and Impacts Technology Adoption and User Behaviour

References 88