The impact of Danmu-enabled video-watching experience on audience loyalty intention towards vloggers: A parasocial relationship perspective

Electronic Markets 2026

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Authors: Junpeng Guo, Jiaqi Jiang, Siyuan Gou, Wenhua Li

DOI: 10.1007/s12525-026-00885-0

Cited by: 1

References: 110

Fields of Study & Subjects

Media Influence and Health Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

References 110