Multimodal signals and framing strategies in crowdfunding: A mixed-methods analysis of Indian Kickstarter campaigns

Electronic Markets 2026

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Authors: Ansita Aggarwal, Nisarg Joshi

DOI: 10.1007/s12525-026-00893-0

Cited by: 1

References: 64

Fields of Study & Subjects

FinTech Crowdfunding Digital Finance Digital Marketing and Social Media Private Equity and Venture Capital

References 64