Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations

AMS Review 2026 Open access

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Authors: Javier Morales Mediano, Olga Bocigas Solar, Alfonso Fernández del Hoyo
DOI: 10.1007/s13162-026-00330-7
Cited by: 1
References: 131

Fields of Study & Subjects

Customer Service Quality and Loyalty Service and Product Innovation Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
AMS Review
Publisher
Springer Science and Business Media LLC
Volume
16
Issue
1
Publication date
10 April 2026
Language
EN