What should be fixed in something that isn’t broken: A commentary on “How to save marketing ...”1

AMS Review 2026

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Authors: Rajan Varadarajan

DOI: 10.1007/s13162-026-00335-2

Cited by: 1

References: 25

Fields of Study & Subjects

Service and Product Innovation Management and Marketing Education Marketing and Advertising Strategies

References 25