Exploring the influence of social media on consumer confidence in e-business practices

International Journal of Systems Assurance Engineering and Management 2026

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Authors: Pravin Kumar Bhoyar, Rajiv Divekar, Nihar Ranjan
DOI: 10.1007/s13198-026-03159-2
Cited by: 0
References: 47

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Fields of Study & Subjects

Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Publication details

Journal / source
International Journal of Systems Assurance Engineering and Management
Volume
17
Issue
11
Pages
3376–3392
Publication date
16 March 2026
Language
EN