Navigating Sustainability through Flexible Hyperautomation and Reverse Logistics in the B2B Sector: Implications for the Electronics Industry

Abstract The rising demand for sustainable practices in the electronics sector highlights the need for innovative alternatives. This study explores the impact of reverse logistics (RL) on sustainability performance (SP) among B2B electronics firms in Bangladesh, adopting a positivistic approach within the contingent resource-based view (C-RBV) framework. To test our hypotheses, we developed a single-informant questionnaire pre-tested with industry and academic experts. We distributed the questionnaire to 280 respondents via email, receiving 250 usable responses after follow-ups. Variance-based structural equation modelling was employed through WarpPLS 8.0, which utilises partial least squares algorithms. The findings indicate that reverse logistics initiatives within Bangladesh’s electronics sector significantly influence sustainability efforts, especially regarding flexible hyperautomation technologies. This study enhances the C-RBV framework and provides actionable recommendations for the B2B electronics manufacturing industry in emerging economies. We acknowledge limitations and suggest future research opportunities, emphasising how reverse logistics can drive economic, environmental, and social benefits when aligned with advanced automation.