An Evaluation of the Empirical Studies on the Significance of the Original Audi Manufacturer’s Trademark in Shaping the Perception of Automotive Spare Parts Among Audi Car Owners and Professionals as Published in Tischner, A., Stasiuk, K.: “Spare Parts, Repairs, Trade Marks and Consumer Understanding”
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Safety Warnings and Signage
Consumer Attitudes and Food Labeling
Publication details
- Journal / source
- GRURRR. Gewerblicher Rechtsschutz und Urheberrecht, Rechtsprechungs-Report/GRUR-DVD/GRUR-CD/IIC/Gewerblicher Rechtsschutz und Urheberrecht/Gewerblicher Rechtsschutz und Urheberrecht. Internationaler Teil
- Publisher
- Springer Science and Business Media LLC
- Volume
- 57
- Issue
- 4
- Pages
- 691–702
- Publication date
- 1 April 2026
- Language
- EN