Demarketing strategies and digital technology adoption for destination management in tourism and hospitality: a social comparison theory perspective
Fields of Study & Subjects
Diverse Aspects of Tourism Research
Digital Marketing and Social Media
Sharing Economy and Platforms
Publication details
- Journal / source
- Information Technology & Tourism
- Publisher
- Springer Science and Business Media LLC
- Volume
- 28
- Issue
- 1
- Publication date
- 5 May 2026
- Language
- EN