Demarketing strategies and digital technology adoption for destination management in tourism and hospitality: a social comparison theory perspective

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Authors: Konstantinos Andriotis, Mahmoud Saleh
Cited by: 1
References: 47

Fields of Study & Subjects

Diverse Aspects of Tourism Research Digital Marketing and Social Media Sharing Economy and Platforms

Publication details

Journal / source
Information Technology & Tourism
Publisher
Springer Science and Business Media LLC
Volume
28
Issue
1
Publication date
5 May 2026
Language
EN