“Never mind, if you’re not an expert in it, I’ll buy it”:the impact of influencer credibility on purchase intentions—an international comparison

DECISION 2026

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Authors: Monika Boguszewicz-Kreft, Vesna Sesar, Jan Kreft

DOI: 10.1007/s40622-026-00459-1

Cited by: 0

References: 59

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

References 59