Roles of Big Data Analytics on Customer Experience in eCommerce and Digital Financial Platforms

Annals of Data Science 2026

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Authors: Kolawole G. Akintola, Bukola A. Ifedayo-Ojo, Olukemi Victoria Olatunde, Oluwadamilola E. Muritala, Saidi Olalekan Lawal
DOI: 10.1007/s40745-025-00672-2
Cited by: 1
References: 17

Fields of Study & Subjects

Big Data and Business Intelligence Customer churn and segmentation Organizational and Employee Performance

Publication details

Journal / source
Annals of Data Science
Publisher
Springer Science and Business Media LLC
Volume
13
Issue
3
Pages
727–739
Publication date
5 February 2026
Language
EN