An explainable AI-driven framework integrating SHAP and QFD for transitioning from CRM to CJM in customer-centric optimization

International Journal of Data Science and Analytics 2026

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Authors: Tzu-Chien Wang

DOI: 10.1007/s41060-025-01015-3

Cited by: 2

References: 11

Fields of Study & Subjects

Customer churn and segmentation Quality Function Deployment in Product Design Customer Service Quality and Loyalty

References 11