A systematic literature review on explainable AI for churn prediction, customer segmentation and retention

International Journal of Data Science and Analytics 2026

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Authors: Misbah Maqbool, Ishtiaq Hussain Qureshi

DOI: 10.1007/s41060-025-01018-0

Cited by: 6

References: 45

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Digital Marketing and Social Media

References 45