Leveraging advanced machine learning with feature selection approach for robust customer segmentation with purchase behavior prediction

International Journal of Information Technology 2026

View at publisher

Authors: R. Somasundara Manikandan, S. Santhosh Kumar, J. Jegathesh Amalraj

DOI: 10.1007/s41870-025-03061-3

Cited by: 58

References: 20

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Sentiment Analysis and Opinion Mining

References 20