Harnessing enhanced sand cat swarm optimisation with deep learning assisted customer segmentation with purchase behaviour analytics on the retail industry

International Journal of Information Technology 2026

View at publisher
Authors: R. Somasundara Manikandan, S. Santhosh Kumar, J. Jegathesh Amalraj
DOI: 10.1007/s41870-025-03065-z
Cited by: 6
References: 24

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Imbalanced Data Classification Techniques

Publication details

Journal / source
International Journal of Information Technology
Publisher
Springer Science and Business Media LLC
Publication date
14 January 2026
Language
EN