Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions

SN Business & Economics 2026

View at publisher
Authors: Aman Sharma, Bhuvanesh Kumar Sharma, Soumya Soni, Soumita Kundu
DOI: 10.1007/s43546-025-01040-1
Cited by: 2
References: 118

Fields of Study & Subjects

Consumer Retail Behavior Studies Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
SN Business & Economics
Publisher
Springer Science and Business Media LLC
Volume
6
Issue
2
Publication date
19 January 2026
Language
EN