What drives tourists back to the beach? a sem study of motivation, risk, ewom, and satisfaction

SN Business & Economics 2026

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Authors: Noopur Saxena, Jatin Vaid, Jatin Vaid, Mayur Taneja, Mayur Taneja
DOI: 10.1007/s43546-025-01044-x
Cited by: 2
References: 72

Fields of Study & Subjects

Diverse Aspects of Tourism Research Digital Marketing and Social Media Cruise Tourism Development and Management

Publication details

Journal / source
SN Business & Economics
Publisher
Springer Science and Business Media LLC
Volume
6
Issue
1
Publication date
3 January 2026
Language
EN