Consumer awareness and perception of neuromarketing tools: insights from a technology acceptance model (TAM) perspective in South India

SN Business & Economics 2026

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Authors: M K Ajmal, Bushan D. Sudhakar

DOI: 10.1007/s43546-026-01066-z

Cited by: 2

References: 56

Fields of Study & Subjects

Technology Adoption and User Behaviour Service and Product Innovation Consumer Behavior in Brand Consumption and Identification

References 56