Business intelligence, AI-driven personalization, and ethical customer segmentation in e-commerce: A systematic review of consumer trust and digital marketing

SN Business & Economics 2026

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Authors: Ansuman Das, Sasmita Mishra, Zefree Lazarus Mayaluri

DOI: 10.1007/s43546-026-01079-8

Cited by: 1

References: 44

Fields of Study & Subjects

Privacy Security and Data Protection AI in Service Interactions Ethics and Social Impacts of AI

References 44