Corporate social responsibility as a driver of sustainable competitive advantage through green human resource management and technological adaptability

This study uses Institutional Theory and the Resource-Based View to examine the serial mediation roles of green human resource management and technological adaptability in the relationship between corporate social responsibility and sustainable competitive advantage. Data from 283 managers in the Ghanaian public sector were analysed using partial least squares-structural equation modelling. The study indicated that corporate social responsibility significantly has a positive relationship with sustainable competitive advantage, green human resource management, and technological adaptability. Further, the study revealed that both green human resource management and technological adaptability positively influenced sustainable competitive advantage and partially mediated the relationship between corporate social responsibility and sustainable competitive advantage. The serial mediation roles of green human resource management and technological adaptability were confirmed. The findings offer actionable guidance for managers seeking to include corporate social responsibility, green human resources management, and technological adaptability as strategies for achieving sustainable competitive advantage.