Signal Detection Theory-Based Measures of Sensitivity and Response Bias for Product and Context Effects

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Authors: Michael J. Hautus
Cited by: 0
References: 69

Fields of Study & Subjects

Sensory Analysis and Statistical Methods Economic and Environmental Valuation Consumer Market Behavior and Pricing

Publication details

Journal / source
Elsevier eBooks
Pages
67–89
Publication date
1 January 2026
Language
EN
Document type
Book chapter