Signal Detection Theory-Based Measures of Sensitivity and Response Bias for Product and Context Effects
Fields of Study & Subjects
Sensory Analysis and Statistical Methods
Economic and Environmental Valuation
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- Elsevier eBooks
- Pages
- 67–89
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Book chapter