Livestreaming commerce as a process: Unpacking consumer behavior, platform logic, and ethical boundaries

Elsevier eBooks 2026 Book chapter

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Authors: Mei Xuan Liew, Xi Luo

DOI: 10.1016/b978-0-443-29863-9.00024-6

Cited by: 0

References: 37

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Consumer Retail Behavior Studies

References 37