New consumer generated advertising

Elsevier eBooks 2026 Book chapter

View at publisher

Authors: Dilip S. Mutum

DOI: 10.1016/b978-0-443-29863-9.00044-1

Cited by: 0

References: 42

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

References 42