How education and institutional support shape university students' digital sustainable entrepreneurial intentions: The moderating role of sustainable development goals knowledge

In the context of global digital transformation, digital sustainability is emerging as a crucial yet underexplored trend in the field of entrepreneurship. Based on the Stimulus-Organism-Response model, this study surveyed 1066 students to clarify the mechanism of forming digital-oriented sustainable entrepreneurial intention. The findings indicate that institutional support plays a more effective stimulating role than entrepreneurship education, significantly shaping both environmental values and digital competencies. The results indicate that the joint influence of digital competencies and environmental values plays a key role in fostering digital-oriented sustainable entrepreneurial intention. Moreover, knowledge of Sustainable Development Goals positively moderates the link between digital competence and entrepreneurial intentions but does not affect the relationship between environmental values and intentions, reflecting differences in the cognitive transformational role of information flows.