Optimal advertising and product durability decisions in new product diffusion

Automatica 2026

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Authors: Adrian Patrick Kennedy, Ashutosh Prasad, Suresh P. Sethi, Chi Chung Siu, Sheung Chi Phillip Yam

DOI: 10.1016/j.automatica.2026.112826

Cited by: 0

References: 44

Fields of Study & Subjects

Innovation Diffusion and Forecasting Supply Chain and Inventory Management Consumer Market Behavior and Pricing

References 44