Evaluating human-based and large language model-based content analysis: A case study on negative word-of-mouth classification in social media

Computers in Human Behavior 2026

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Authors: Yolande Yun-Hsiou Yang, Chih‐Chien Wang, Pau-Lin Chou, Chieh-Yu Tien, Jia-Ci Wen, Nien-Hsin Chen

DOI: 10.1016/j.chb.2026.108904

Cited by: 2

References: 56

Fields of Study & Subjects

Sentiment Analysis and Opinion Mining Digital Marketing and Social Media AI in Service Interactions

References 56