Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance

Computers in Human Behavior 2026

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Authors: Minjeong Ham, Jaeyoung Park

DOI: 10.1016/j.chb.2026.108930

Cited by: 3

References: 55

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Ethics and Social Impacts of AI

References 55