Polite or playful? How service robot type and apology style influence negative word-of-mouth after service failures

Computers in Human Behavior 2026

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Authors: Minjung Cho, Joonheui Bae, Erin Cho, Sung Hung Kevin Bae

DOI: 10.1016/j.chb.2026.108995

Cited by: 4

References: 50

Fields of Study & Subjects

AI in Service Interactions Social Robot Interaction and HRI Digital Marketing and Social Media

References 50