From waste to sustainability: Exploring consumer purchase intentions of milk enriched with upcycled peanut skins
Abstract
• National survey investigated consumer acceptance of milk enriched with upcycled peanut skins • Developed a conceptual model based on Technology Acceptance Model • Identified that consumer attitudes and emotions are essential in the purchase intentions of upcycled foods • Identified social influence as a determinator of consumers’ attitudes and purchase intentions • Inform and advance research, practice, and policy that promotes upcycled food products
Fields of Study & Subjects
Food Waste Reduction and Sustainability
Environmental Sustainability in Business
Sensory Analysis and Statistical Methods
Publication details
- Journal / source
- Cleaner and Responsible Consumption
- Publisher
- Elsevier BV
- Volume
- 21
- Pages
- 100407–100407
- Publication date
- 21 February 2026
- Language
- EN