Designing communication strategies to increase rural participation in clinical trials using the Health Belief Model and strategic communication

Contemporary Clinical Trials Communications 2026 Open access

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Authors: Dannell Boatman, Stephenie Kennedy-Rea, Jay Roger Mason, Jessica Thayer, RALPH P. REECE, Joanna Bailey, Sarah Hansen, Chelsea Norton, Markie P McCoy, Sally L Hodder
DOI: 10.1016/j.conctc.2026.101610
Cited by: 1
References: 31

Abstract

•Participants reported slight positive attitudes towards toward clinical trials.•Participants had concerns about safety, benefits, and how to access trials.•Lower socioeconomic groups had lower trust and were less willing to participate.•Messages tailored to rural values and language can improve trial engagement.•Early communication on safety and barriers can boost rural trial engagement.

Fields of Study & Subjects

Ethics in Clinical Research Health Policy Implementation Science Patient-Provider Communication in Healthcare

Publication details

Journal / source
Contemporary Clinical Trials Communications
Publisher
Elsevier BV
Volume
50
Pages
101610–101610
Publication date
9 February 2026
Language
EN