Dynamic hypergraph neural networks for consumer purchase path prediction: Integrating promotions, experiences, and store heterogeneity

Decision Support Systems 2026

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Authors: Juntao Wu, Quan Liu, Quan Liu, Lifan Chen, Wenxiang Zhao, Hefu Liu

DOI: 10.1016/j.dss.2026.114614

Cited by: 1

References: 56

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Market Behavior and Pricing Recommender Systems and Techniques

References 56