Does paying for visibility pay off? The impact of sponsored recommendations on UGC platforms

Decision Support Systems 2026

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Authors: Wenfan Zhao, Haiyang Feng, Nan Feng, Minqiang Li
DOI: 10.1016/j.dss.2026.114668
Cited by: 1
References: 31

Fields of Study & Subjects

Digital Marketing and Social Media Digital Platforms and Economics Consumer Market Behavior and Pricing

Publication details

Journal / source
Decision Support Systems
Publisher
Elsevier BV
Volume
206
Pages
114668–114668
Publication date
31 March 2026
Language
EN