Brand switching or behavior change: The 2023 Bud Light boycott’s impact on alcohol purchases
Fields of Study & Subjects
Wine Industry and Tourism
Consumer Market Behavior and Pricing
Substance Abuse Treatment and Outcomes
Publication details
- Journal / source
- Economics Letters
- Publisher
- Elsevier BV
- Volume
- 260
- Pages
- 112822–112822
- Publication date
- 15 January 2026
- Language
- EN