Brand switching or behavior change: The 2023 Bud Light boycott’s impact on alcohol purchases

View at publisher
Authors: Aljoscha Janssen
Cited by: 1
References: 14

Fields of Study & Subjects

Wine Industry and Tourism Consumer Market Behavior and Pricing Substance Abuse Treatment and Outcomes

Publication details

Journal / source
Economics Letters
Publisher
Elsevier BV
Volume
260
Pages
112822–112822
Publication date
15 January 2026
Language
EN