Devaluation and awareness enhancement: The dual roles of live streaming and their impacts on return shipping insurance choice

European Journal of Operational Research 2026

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Authors: Xingfen Liu, Huaqing Hu, T. C Edwin Cheng, Zhongbao Zhou, Shuai Liu

DOI: 10.1016/j.ejor.2026.02.015

Cited by: 2

References: 42

Fields of Study & Subjects

Supply Chain and Inventory Management Auction Theory and Applications Digital Platforms and Economics

References 42