Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising

Electronic Commerce Research and Applications 2026

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Authors: Chenyu Gu, Xiaoxia Li, Qian Xiang

DOI: 10.1016/j.elerap.2026.101598

Cited by: 2

References: 54

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Digital Marketing and Social Media

References 54