Measuring promotional video performance through eye-tracking and cognitive evaluation: A Fermatean fuzzy decision analytics approach

Engineering Applications of Artificial Intelligence 2026

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Authors: Galip Cihan Yalçın, Abdullah Ballı, Karahan Kara, Gülcan Işık, Vladimir Simić, Dragan Pamucar, Mustafa Polat, Pınar Aytekin, Esra Serdar Tekeli
DOI: 10.1016/j.engappai.2026.114114
Cited by: 1
References: 43

Fields of Study & Subjects

Digital Media and Visual Art Color perception and design Advanced Technologies in Various Fields

Publication details

Journal / source
Engineering Applications of Artificial Intelligence
Publisher
Elsevier BV
Volume
170
Pages
114114–114114
Publication date
16 February 2026
Language
EN