Looks flavor-heavy: How packaging visual simplicity impacts anticipated flavor heaviness and indulgent consumption

Food Quality and Preference 2026

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Authors: Siyun Chen, Zhihao Yu, Gus Guanrong Liu, David Ahlstrom

DOI: 10.1016/j.foodqual.2026.106000

Cited by: 1

References: 53

Fields of Study & Subjects

Consumer Packaging Perceptions and Trends Multisensory perception and integration Consumer Behavior in Brand Consumption and Identification

References 53