Dual reference-point synergy model: Brand biography and message framing effect on willingness to pay a premium for green hotels

International Journal of Hospitality Management 2026

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Authors: Jin Xue, Han Wei, Shan Zhang

DOI: 10.1016/j.ijhm.2025.104552

Cited by: 4

References: 52

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

References 52