Is the more real the better? The effect of matching food advertising type with promotion type on consumers' purchase intention

International Journal of Hospitality Management 2026

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Authors: Lu Meng, Di Ning, Zhaoyang Sun, Yuwei Jiang

DOI: 10.1016/j.ijhm.2026.104558

Cited by: 1

References: 66

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Attitudes and Food Labeling Consumer Market Behavior and Pricing

References 66