The green power of partnership: Exploring co-branding strategies to promote upcycled food in hospitality

International Journal of Hospitality Management 2026

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Authors: YoonHyung Huh, Yang Xu, EunHa Jeong
DOI: 10.1016/j.ijhm.2026.104592
Cited by: 0
References: 73

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Food Waste Reduction and Sustainability

Publication details

Journal / source
International Journal of Hospitality Management
Volume
134
Pages
104592–104592
Publication date
28 January 2026
Language
EN