Her wine, her way: How women’s ownership disclosure in wine marketing shapes women consumers’ choices

International Journal of Hospitality Management 2026

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Authors: Demi Shenrui Deng, Christina Geng-qing Chi, Ruiying Cai

DOI: 10.1016/j.ijhm.2026.104596

Cited by: 0

References: 43

Fields of Study & Subjects

Wine Industry and Tourism Consumer Behavior in Brand Consumption and Identification Media Gender and Advertising

References 43