Developing a decision framework for selecting key opinion leaders in hospitality marketing: A Fuzzy Delphi and AHP approach

International Journal of Hospitality Management 2026

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Authors: Te‐Yi Chang, Hsin-yeh Tsai, Wu Tsung-Han, Chung-Ming Su

DOI: 10.1016/j.ijhm.2026.104608

Cited by: 0

References: 53

Fields of Study & Subjects

Digital Marketing and Social Media Multi-Criteria Decision Making Marketing and Advertising Strategies

References 53