Gift-based promotions in green consumption

International Journal of Hospitality Management 2026

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Authors: Minyi Zhang, Juan Liu, Xi Li, Jun (Justin) Li, Xi Yu

DOI: 10.1016/j.ijhm.2026.104612

Cited by: 0

References: 97

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics

References 97