Role of social media influencers in shaping consumer inspiration, attitude, and purchase intention toward ethnic food: A multianalytical approach

International Journal of Hospitality Management 2026

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Authors: Joo Hee Ahn, Huaiyu Li, Hesam Olya, Myung Ja Kim

DOI: 10.1016/j.ijhm.2026.104744

Cited by: 1

References: 68

Fields of Study & Subjects

Digital Marketing and Social Media Culinary Culture and Tourism Consumer Behavior in Brand Consumption and Identification

References 68