Digital marketing and moderating effect of digital skills on SMEs’ success in an emerging market (Vietnam)

International Journal of Innovation Studies 2026 Open access

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Authors: Ngo Giang Thy

DOI: 10.1016/j.ijis.2026.100196

Cited by: 1

References: 81

Fields of Study & Subjects

Technology Adoption and User Behaviour Digital Marketing and Social Media Diverse Scientific Research Studies

References 81