Post-internship career choice under organizational understanding, corporate social responsibility: The moderating role of resort image

This study examines the key factors that influence interns' career choices in the resort industry and explores potential relationships with organizational understanding, corporate social responsibility (CSR), and resort image. 241 responses from student interns in Macau's integrated resorts were analyzed. The results demonstrated that organizational understanding and CSR positively impacted employment intentions among interns. CSR positively mediated the relationship between organizational understanding and career choice. Resort image also acted as a positive moderator in the relationship between CSR and employment intentions. This study contributes to the concept of organizational socialization by extending it to interns from formal employees, suggesting that organizational understanding is a useful source of policy that influences student interns' employment intentions. Effective human resource management strategies should focus on ensuring consistency among organizational understanding, corporate social responsibility, and corporate image, significantly impacting the post-internship employment intentions of students in the hotel and resort industry. These findings provide important theoretical and practical implications for hospitality organizations.